Solutions

We've designed a number of packages to meet the common needs of the brands we encounter. Don't see what you're looking for? Send us a message and we'll put together a custom solution for you.

Packages

Branding Intensive

Who this package is for: For the new small business that needs all the things. 

Platform: Scalable vector files, print deliverables, WIX

 

Benefits: This package gets a new business up and running from scratch with the building blocks for the brand assets they need to get going.

 

Results: This package establishes a strong foundation for a brand’s graphic design language and the online presence that sets the tone for the type of business that brand is becoming. The client will receive a package of physical and digital brand assets, including a landing page that converts new visitors into customers. Additionally, we include basic training on using the assets so clients will not be confused or overwhelmed when using them in all areas of their business.

Example:

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BRANDING INTENSIVE

$1495

  • Design of brand style guide for colors, typography, and graphic elements

  • Research of brand’s position in the  industry and industry trends

  • Brand style guide

  • Logo Design

  • Business Card Design

  • Letterhead Design

  • Landing Page Design with one popup, a simple contact form, and a privacy policy

  • SEO and content writing

  • Analytics integration

  • Social media integration

  • Image optimization and stock photo search (stock photos billed to client)

  • Development of device responsive landing page (delivered as a website on WIX)

  • Walkthrough video of how to use the site

  • 1-month maintenance package

Roost, a fictional paleo restauarant

Small Business Essential

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Who this package is for: A service-based, one-person business that doesn’t need anything fancy or complicated and wants to be able to maintain and update the site themselves.

Platform: WIX

Benefits: WIX is a beautiful, drag-and-drop platform that is inherently secure and search engine friendly. The learning curve is smaller than WordPress, which allows clients to maintain and update their sites themselves without worrying about breaking anything.

 

Results: A fast, device responsive and easy to use website. It will be optimized for the best results on search engines. The modern, professional design will give clients confidence and pride when your customers are visiting the website. The content written and included in the package will be persuasive and engaging for converting viewers into customers. Light branding of fonts, colors and layout is included in the package to create a cohesive website that utilizes consumer psychology. Additionally, we include basic training on using the website so clients will not be confused or overwhelmed when updating their site.

 

Example: 

The Landscape Supply Yard: A small business in Saint Clair Shores, MI

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SMALL BUSINESS ESSENTIAL

$2495

  • Research of brand’s position in the industry and industry trends

  • Survey of any existing clients

  • Design of 3 key pages delivered as JPGs and PDFs

  • SEO and content writing for up to five pages of content

  • Image optimization and stock photo search

  • Development of device responsive website (up to five pages delivered as a website on WIX) 

  • Up to two pop-ups

  • Detailed contact form 

  • Privacy policy

  • Analytics integration

  • Social media integration

  • Walkthrough video of how to use the site

  • 1-month maintenance package

Business Professional

Who is this package for? For the business that is growing and ready for a more customizable website that fits its expanding needs. When the client wants a site that will grow with them, even when they aren’t sure what the future may hold. This is for clients with enough tech-savvy to do minor updates and don’t mind paying a professional for the more time-intensive or skilled updates and maintenance. 

Platform: WordPress

 

Benefits: WordPress is an open-source platform that allows for nearly limitless customization options. The site will be built on a premium theme that is consistently updated so it remains secure and modern, as well as being easy to update. With thousands of plugins available, wherever future business endeavors lead the site will keep up.

 

Results: The site will be fast, device responsive and easy to use. It will be optimized for best results on search engines. The modern, professional design will give clients confidence and pride when customers are visiting their website. The content written and included in the package will be persuasive and engaging for converting viewers into customers. Light branding of fonts, colors and layout is included in the package to create a cohesive website that utilizes consumer psychology. Additionally, we include basic training on using the website so clients will not be confused or overwhelmed when updating the site.

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BUSINESS PROFESSIONAL

$3495

  • Research of brand’s position in the industry and industry trends

  • Survey of any existing clients/readers

  • Design of up to five key pages delivered as JPGs and PDFs

  • SEO and content writing for up to 5 pages of content

  • Image optimization and stock photo search

  • Development of a device responsive website (up to 5 pages plus blog, delivered as a Wordpress website on client’s hosting platform of choice)

  • Up to three pop-ups

  • Detailed contact form

  • Privacy and Disclaimer policies and Terms of Use

  • Analytics integration

  • Social media integration

  • Walkthrough video of how to use the site

  • 1-month maintenance package 

E-commerce Essential

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Who is this package for? When the e-commerce store is the client’s main focus and they plan to keep it that way. For the client who wants a store that is intuitive and easy to manage on the back end and who is a one-person operation and with the knowledge and interest in maintaining your site yourself.

 

Platform: WIX or Shopify

 

Benefits: Shopify is a top e-commerce platform for good reason. Everything about it revolves around e-commerce stores and their custom service is top notch. Building a professional, functional site is on Shopify will enhance a business and the learning curve to maintain and manage a store is small. Meanwhile, WIX is a beautiful, drag-and-drop platform that is inherently secure and search engine friendly. The learning curve is smaller than WordPress, which allows clients to maintain and update their sites themselves without worrying about breaking anything.

 

Results: The site will be fast, device responsive and easy to use. It will be optimized for best results on search engines. It will be modern and professional with a cohesive flow for customers finding and purchasing your products. The content written and included in your package will be persuasive and engaging for converting your viewers into customers. Light branding of fonts, colors and layout is included in your package to create a cohesive website that utilizes consumer psychology. Additionally, we include basic training on using your website so you will not be confused or overwhelmed when updating your site.

 

Example: 

Amazing Vegan Bath Co.: A small business in Detroit, MI

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E-COMMERCE ESSENTIAL

$4995

  • Research of brand’s position in the industry and industry trends

  • Survey of any existing clients

  • Design of up to three key pages delivered as JPGs and PDFs

  • SEO and content writing for up to 10 pages of content

  • Image optimization and stock photo search

  • Development of a device responsive website (up to 10 pages, plus product and cart funnels delivered as a website on WIX or Shopify)

  • Up to three pop-ups

  • Detailed contact form

  • Store set up for up to 15 products

  • Privacy, Shipping, Customer Care, and Returns policies

  • Analytics integration

  • Social media integration

  • Walkthrough video of how to use the site

  • 1-month maintenance package
     

E-commerce Professional

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Who is this package for? For the client whose e-commerce store is a huge part of their business, but is growing to include other facets and want the flexibility of a website that can grow with them. They have enough tech-savvy to do minor updates and don’t mind paying a professional for the more time-intensive or skilled updates and maintenance. 

Platform: WordPress with WooCommerce

Benefits: WordPress is an open-source platform that allows for nearly limitless customization options. The site will be built on a premium theme that is consistently updated so it remains secure and modern, as well as being easy to update. Using WooCommerce for the store, the integration is seamless. With thousands of plugins available on WordPress, wherever future business endeavors lead, the site will keep up.

Results: The site will be fast, device responsive and easy to use. It will be optimized for best results on search engines. It will be modern and professional with a cohesive flow for customers finding and purchasing products. The content written and included in the package will be persuasive and engaging for converting viewers into customers. Light branding of fonts, colors and layout is included in your package to create a cohesive website that utilizes consumer psychology. Additionally, we include basic training on using the website so you will not be confused or overwhelmed when updating the site.

 

Example: 

Lost Art: A small business in Spartanburg, SC

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E-COMMERCE PROFESSIONAL

$6995

  • Research of brand’s position in the industry and industry trends

  • Survey of any existing clients

  • Design of up to three key pages delivered as JPGs and PDFs

  • SEO and content writing for up to 10 pages of content

  • Image optimization and stock photo search

  • Development of a device responsive website (up to 10 pages, plus product and cart funnels delivered as a Wordpress website on client’s hosting platform of choice)

  • Up to three pop-ups

  • Detailed contact form

  • Store set up for up to 15 products

  • Privacy, Shipping, Customer Care, and Returns policies

  • Analytics integration

  • Social media integration

  • Walkthrough video of how to use the site

  • 1-month maintenance package

Social Media Analysis

Who is this package for? For the client who has been using social media to promote their business, but not getting the results they are looking for. 
 

Platform: Three social media platforms of choice

Benefits: Social media can be a powerful tool for reaching your target audience and prospective clients. But if it isn't working for you, our expertise can chart a path through the noise for your brand and get the results you're looking for from your organic marketing efforts.

Results: We review the analytics for up to three social platforms that you're using to promote your brand, as well as research other competing brands for what works in the industry you are in. You will receive a one-page report that will serve as a roadmap for your brand to make an impact on your industry, as well as 30 days of support for the implementation of the strategy outlined in the roadmap.

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SOCIAL MEDIA ANALYSIS
  • A review of social analytics for one social platform (requires access to log in to the platform being analyzed and at least 6-months-worth of content)

  • Industry research into what is successful for other relevant brands

  • A one-page document outlining social strategy for the brand

  • A one hour recorded video call talking through the strategy document and brainstorming with the client

  • 1-month support and implementation of social media strategy

$795

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Detroit Free Press:

A newspaper in Detroit, MI

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Northwest Unitarian Universalist Church:

A church in Southfield, MI

Ongoing Maintenance

Who is this package for? For the client who is an expert in their industry and wants an expert to handle their website or social media presence.

Benefits: Clients have access to Obsidian's expertise throughout the month as we handle social posting, website updates and backups, and more.

  • For the social media management package, clients will collaborate with Obsidian on a monthly content calendar that we will execute for maximum results.

  • For the website management package, clients will receive a monthly analytics report on traffic and SEO, as well as up to 3 hours of website updates or consultations with Obsidian.

Results: Clients will spend less time trying to figure out what will work for their brand's digital presence and more time focused on running their business. Clients can carry on with peace of mind that their website or social media presence is working as hard as they are.

* Package auto-renews each month unless canceled before month-end.

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ONGOING MANAGEMENT
  • Hosting and domain management

  • Monthly analytics reporting

  • Site backups, updates, and bug fixes

    -- OR --

  • Monthly social media analytics reporting for up to three platforms

  • Scheduling 10 posts for the month on up to three platforms

  • Monthly strategy suggestions 

$200/mo

or $2000/year

GET IN TOUCH

TALK TO US ABOUT
YOUR GOALS
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