Meet Obsidian

Obsidian Impacts is a UX design firm that impacts digital outcomes with research-backed insights, design, and development

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Obsidian is sharp

The edge of a piece of obsidian is superior to that of a surgeon’s steel scalpel and three times sharper than diamond. Like the stone, Obsidian Impacts works with surgical precision to hone in on the ways your digital presence can impact your brand’s ability to reach and convert a visitor into a customer.

Obsidian is truth-enhancing

Obsidian stimulates growth on all levels, urging exploration of the unknown and opening new horizons. We believe:

  • Our clients will change the world

  • Respectful, honest communication is key

  • Research is the backbone of great content and design

  • We do the right thing. Always.

  • We get better with each new tomorrow

Obsidian is experienced

Obsidian is led by a designer with a decade of experience in design and development and an MFA in Interaction Design.

Obsidian is intense

Obsidian forms under intense volcanic conditions. We are passionate about solution-driven design and always deliver to the fullest.

Alicia Secord

Alicia Secord

Lead Designer

Obsidian is trusted

We have impacted several metro Detroit brands with website design, branding design, and social media strategy. Here's what a few of them had to say about working with us.

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